About Us

Towelly was born from a simple idea: Pilates towels could be better. We were tired of the plain, uninspiring options on the market and wanted something more—something practical, but also fun, creative, and personal.

As a mother, daughter, and friend trio based in Melbourne, we shared a love for Pilates, movement, and thoughtful design. When we couldn’t find towels that reflected our style and energy, we decided to create them ourselves.

We started designing high-quality towels that not only work well, but also bring a little personality to your practice.

Towelly has become more than just a towel—it’s a celebration of creativity, self-expression, and the joy of movement. We’re growing slowly and intentionally, always led by what feels right for our community and our values.

We’re so grateful you’re here and excited to be part of your Pilates journey.